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GOAL

Client

ROXY KIDS products have received international recognition and are sold in 17 countries worldwide, including Japan, Spain, the Czech Republic, Germany, Taiwan, the UAE, and South Korea.

ROXY KIDS is a company producing products for newborns
and mothers.
They approached us with a request for a visual transformation
of their brand.

At the time of our collaboration, ROXY KIDS packaging featured bold colors and active graphics. The task was to find a balance between the softness of the baby care segment and the brand’s energetic visual identity.

The company aimed to look like a strong and mature brand — consistent, recognizable, and organic, while preserving its bright individuality.

SOLUTION

The ROXY KIDS identity now speaks in a warm and soft visual language while remaining vibrant and expressive.

We started with the most important element — the mood.

All elements were compiled into a comprehensive brand book, helping ROXY KIDS communicate with its audience in a consistent, warm, and recognizable way.

We developed a flexible visual system that works across dozens of touchpoints — from packaging and social media stories to marketplaces and presentations.

Tilda Publishing

This approach gently structures information and visually connects different brand touchpoints.

For visual navigation, we created a system of shapes — each form is associated with a specific product category: bath products, feeding products, products for mothers, and more.

We developed a set of expressions and poses for use in marketing materials and social media.

The brand mascot — a bunny — was also redesigned.
It now has a cleaner graphic style, more emotion, and strong potential for animation.

The layout is built around a large high-quality product image placed on a soft milk-colored background with a subtle shadow.
The style is delicate and focused, while branded shapes and information tags support the composition and help communicate key details.

The main product card is the face of the product.
We designed it to be clear, balanced, visually appealing,
and easy to read.

RESULTS

The new visual language also simplified scaling: the identity is now adapted for 16+ formats, from packaging to stories and marketplace content.

The updated mascot became an important part of the brand communication and is now used across social media, packaging, and merchandise.

The number of positive reviews on marketplaces increased by an average of 40%, with customers frequently highlighting the “pleasant design” and “clear packaging”.

Revenue in the category with the new packaging grew by 22% within the first 5 months.

After the brand identity update, the brand became more recognizable:
social media engagement increased by 55%.

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Contact us in any convenient way to discuss your project.