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GOAL

Client

To avoid associations with a real company, we developed a neutral brand name and identity around it.

The assortment includes food for cats, dogs, and rodents, as well as vitamins and dietary supplements.

A client from the pet products industry developing a product line under a private label.

It was important to demonstrate different positioning approaches: from minimalist premium aesthetics to a more emotional presentation.

SOLUTION

It helps the packaging stand out on the shelf and shapes the brand character: bold and modern.

We chose a concise and confident visual style.

A customer who chooses KORM is making a statement:
“I have taste. My pet has character.”

KORM Be cool is not just about style. It’s about choice.

Tilda Publishing

We worked on the visual positioning — from packaging to rich content.
Expressive slides, product cards, and infographics were developed to help customers quickly understand the ingredients, benefits, and purpose of the product.

The brand is actively developing on marketplaces, where it is important not only to attract attention but also to communicate the product essence quickly.

RESULTS

Visual assets and mockups were prepared for marketplaces, online advertising, and offline retail points.

Graphics and compositions emphasize the individuality of the pet and the taste of the owner.

The slogan “You will recognize it among thousands” became a connecting element between communication and design.

The packaging works as a cohesive family, easily recognizable and visually distinctive among competitors.

A unified visual ecosystem was created for the entire product line — from pet food to vitamins.

Contact Us

Contact us in any convenient way to discuss your project.