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GOAL

Client

It was important to create a vibrant world of five flavors, each with its own character. The visual inspiration came from retro animation aesthetics, particularly the universe of Cuphead.

The client’s team is focused on a young, creative audience.

An international startup entering the natural energy drink market.

To develop the brand identity from scratch — from the name to the packaging.

SOLUTION

We developed a character system where each flavor is represented by its own hero — a fruit with personality, emotion, and movement.
These characters create a recognizable visual universe for the brand and help build an emotional connection with the audience.

This is how Yummy Acid was born — a brand with a bold, acidic,
yet friendly attitude.

Each flavor received its own character — a fruit transformed into an animated hero
with its own emotion and action.

We developed the naming and logo based on the idea of a flavor explosion and cartoon-like dynamics.

Tilda Publishing

All elements work as a unified visual system, ready to scale for new flavors and formats.

For each flavor, an individual can design was created that supports the overall brand mood while maintaining a distinct tone and visual character.
Additionally, we designed shipping boxes and branded tape.

RESULTS

The visual system is scalable — new flavors and formats
can be added without losing the brand identity.

The brand was successfully presented at pre-launch events
and received positive feedback in Europe and Asia.

The characters and visual style create strong recognition
and emotional connection.

The packaging works as a collectible object and easily stands
out on the shelf.

A complete brand identity package ready for product launch.

Contact Us

Contact us in any convenient way to discuss your project.